A live, in-person presentation on why having a
clear mission statement is crucial to creating a thriving StartUp

thursday, november 11th || 3PM || lindenwood university downtown campus

does your startup or organization have a mission statement?

If not, you're in trouble.

Strong, successful STARTUPS

start with mission

and maximize it.

Research and data suggest that companies who inspire their employees with a compelling mission and purpose outperform their competition – and it’s not even close.

In this session, Ben Weaver from Bigger Story will teach you why having a clear purpose and mission is crucial to growing a thriving StartUp. You’ll learn how to create a mission statement that inspires your team, attracts top talent, and leads to better performance and profits.

Understand what
you want to be
known For

Know where your
organization is headed
and why it matters

Tell a clear story
that gets everyone on
the same page

what you'll learn at this startup week presentation

the three critical areas you must engage with your team in order to get maximum buy-in on your mission.

A step-by-step formula on how to create a mission statement that inspires your team and creates interest from more investors.

a plan on how to implement this into your startup or organization right away.

a time to connect with other like-minded people.

The world isn't just changing.

the marketplace is being dramatically reshaped.

Clarity on what you stand for, where you’re going, and why it matters is more important than ever. Organizations who inspire their people towards a clear mission, vision & purpose produce higher results and achieve sustainable growth long-term.

On Thursday, November 11th at the Old Post Office in downtown St. Louis, I’m going to show you exactly how to do this inside of your StartUp so you can inspire your team and increase your reach and profits. I can’t wait to host you!

Ben Weaver Headshot & Guide Badge

Your presenter: Ben Weaver
Founder & Lead Consultant of


what is

stl startup week?


It’s on! Experience the programs, the spaces, and the biggest annual events of this vibrant startup community. Celebrate the successes of 2021 and learn about the resources available for powering your startup and growing your company. Engage and connect with the thousands of people from the St. Louis startup community at this celebration of all things entrepreneurial and uniquely St. Louis.

the path to creating a startup that lights your team on fire


Register for the event

Click the button below and Register for the event, either online on in-person.  It is Thursday, November 11th at the Lindenwood University Downtown Campus (Old Post Office at 3PM or virtually on Zoom.


show up & engage

We are gathering together like-minded people who have a desire to build people and mission centric companies. Come ready to learn and grow!


Grow Like Crazy

We are sharing data & research that will change the trajectory of how you think about your StartUp or organization. We’ll give you practical tools, frameworks and formulas you can use inside your organization to inspire your team and create sustainable growth.


attend in person


attend virtually

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Thanks for registering for the Lead Well Summit. Be sure to check your inbox to confirm and we’ll get you access right away!