How to Pivot Your Product Offering & Business Model

more about brandon

Brandon Jackson has created a successful career out of playing professional baseball and training athletes who desire to compete at the highest level. Drafted by the Toronto Blue Jays in 1998, Brandon was named MVP in three different leagues and later played AAA for the New York Yankees, where he was named an All-Star.

Now, as the owner of CrossFit Valley Park, Brandon’s passion has now changed from playing to training high-level athletes at all levels. He’s most notably trained Matt Cepicky (Miami Marlins & Montreal Expos), and most recently Jake Burger, who was drafted by the White Sox in the 2017 Major League Draft.

As a successful gym owner for over 10 years, Brandon has learned hard lessons about how to pivot a product offering or business model and came out with a healthy business on the other side. 

Brandon and his wife Melanie live in Fenton, with their two children Barrett and Rowen.

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